Combining lessons from the real world with the latest trends and information across industry and academia.
XD Strategy
Founder & Principal
Helping companies strategize and design experiences effectively.
Capital One
VP of Design, Research & Enterprise Services
Led 80+ designers and researchers innovating on Capital One Wallet, developer strategy, security & authentication and design research across all business units.
Intel Security / McAfee
Chief Design Officer and VP
Led the global design team of 50 employees across six countries for all consumer security products and services.
Realtor.com / Move.com
Senior Director of Design
Led the user experience design team for REALTOR.com and all other Move.com sites and mobile applications.
Ebay
Director of Customer Intelligence - Product Research
Oversaw all user experience research for design, eBay product health for executives, and research on new opportunities.
Yahoo!
Director of User Experience Research
Designed and built 8 user research labs, led the User Experience Research team, and was a senior member of the Design Leadership Team.
UC Santa Cruz & Stanford University
Education
Honors Bachelors of Arts in Computer and Information Science (UCSC) and PhD in Cognitive Science in Education (Stanford).
Selected Presentations
Available for conference keynotes, lunch talks, half-day workshops and full-day seminars.
Presented @ SISGCI 2017
Design Operations Summit 2017
“Research Operations at Scale” (11/7/2017) In this invited talk, I addressed challenges and solutions around operationalizing research for human-centered design practices in companies that practice agile, face strict regulation, or have untrained personnel engaging in research and analytics.
Presented @ Enterprise UX 2015
Enterprise UX 2015
“Insight Types That Influence Enterprise Decision Makers” (5/13/2015) In this invited talk, I described to UX professionals how to influence decision-makers and gatekeepers in an enterprise business context.
Selected Publications
FEATURED PUBLICATIONS
Nielsen-Norman Group
Quantifying and Comparing Ease of Use without Breaking The Bank
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Ambidextrous
Integrating research into design in the real world
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User Experience
What to Report: Deciding Whether an Issue is Valid
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Published by Nielsen Norman Group
When to use which user research method
This widely cited article catalogs twenty popular user research methods, mapped across 3 dimensions to help understand which one to choose and when during product design and development.
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